Company: An Integrated Marketing Services firm, a young start up company which offers Marketing Solutions to some of the biggest names in the Corporate world, including Research & Analytics, Marketing Database Management; A Direct Marketing Solutions provider with a strong domain knowledge and technology skills in below-the-line (BTL) marketing space across business-to-business (B2B) and business-to-customer (B2C) segments.
It offers a wide range of specialized data-centric business & marketing solutions impacting & improving profitability of businesses for SMEs, Large Corporates & MNCs. These solutions span over Consulting, Data & Data Management and Direct Marketing Campaigns space of below-the-line Marketing.
Location: Saki Vihar Road, Powai, Mumbai
Current Ctc: Should be between 3 to 6 lacs p.a
Designation: Marketing Manager - 1 Opening
ESSENTIAL DUTIES AND RESPONSIBILITIES (other duties may be assigned):
• Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
• Set out and monitor entire budget, drop schedule and media plan
• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
• Analysis of previous marketing campaigns and execute targeted selections on internal database system
• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
• Ensure show websites are fully up to date with latest information
• Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
• Strategic database build
• Manage PR in co-ordination with the Exhibition Director/Manager
• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
• Use new media tools such as social platforms to create new marketing channels
• Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager
• Update and adhere to agreed marketing budget
• Provide KPI reports for update meetings with Group Marketing Manager &/Or Exhibition Director/Manager
Keywords: STRATEGIC ALLIANCES, MARKETING STRATEGY, PR, MEDIA RELATIONS, SOCIAL MEDIA, B2B MEDIA, EVENTS & CONFERENCES MARKETING
• Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
• Set out and monitor entire budget, drop schedule and media plan
• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
• Analysis of previous marketing campaigns and execute targeted selections on internal database system
• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
• Ensure show websites are fully up to date with latest information
• Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
• Strategic database build
• Manage PR in co-ordination with the Exhibition Director/Manager
• Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
• Use new media tools such as social platforms to create new marketing channels
• Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager
• Update and adhere to agreed marketing budget
• Provide KPI reports for update meetings with Group Marketing Manager &/Or Exhibition Director/Manager
Keywords: STRATEGIC ALLIANCES, MARKETING STRATEGY, PR, MEDIA RELATIONS, SOCIAL MEDIA, B2B MEDIA, EVENTS & CONFERENCES MARKETING
If you'd like to apply, pls send me your cv to: careerconnect.neha@gmail.com & neha.asthana@hr-interface.com [pls mark a copy to both emails]
Pls Attach a photo of yourself in this email too.
Mentioning email subject as:Marketing Manager for Exhibitions Company, Mumbai
In the email body pls compulsorily mention:
Name:
Mobile:
Email:
Current / Last Company (pls specify current or last):
Current Industry:
Current Designation:
Current Annual Salary i.e Ctc (With & without variables):
Current Area of Residence:
Highest Academic Qualification:
Do you have experience in working in the Marketing area for events/exhibitions (Y/N) & for how many years:
Total Experience in Marketing [Including Marketing Strategy/Social Media/PR] in years?:
Any major accomplishments?:
Experience in which industries:
Age:
How soon can you join if selected?:
Reason for wanting to move on from current/last employment:
Regards,
HR Interface Corporate Services
Recruitment Par Excellence
Follow us on Linkedin: http://www.linkedin.com/company/hr-interface-corporate-services/
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